For instance sales have dropped sharply if you check out sales from Blue movies in 2005 and 2006. The porn industry body have revealed that sales have dropped from 4.3 billion dollars in 2005 to 3.6 billion dollars in 2006. Online sales did not suffer the same fate. Sales have gone up from 2.5 to 2.8 billion in their respective years. This would indicate that sales have gone down in adult dvd bought from shop but sales have increase with people preferring to buy xxx dvd's and downloadable movies via the internet.
History would recognize that new adult dvd’s have been always been a firm favorite among buyers. Loyal customers would follow specific porn companies, producers of porn films and adult porn stars. For this reason, the porn industry have become very wide stream. Having sex in front of a camera is not seen as a job that people have to be ashamed for anymore. The adult movie actors have become stars in their own right. In fact the biggest adults stars like Jenna Jameson and Lisa Ann has become house hold names and admired wherever they go.
The biggest players in the porn market have noted that for them to survive they are going to have to take back the internet market. Most buyers are now looking for adult material online. For the normal buyer rather would go out buy an online than go to a specific adult dvd brick and mortar store.
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Vivid Entertainment one of the biggest Porn dvd producers in the world have noted that that sales have dropped significantly. They mentioned a record drop of 30% of sex dvd sales. Other trend has been the closing of adult world and video retails stores like tower records, virgin mega-store and Movie gallery.